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Hello.

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I'm Alex, a UX Researcher, Product Strategist, and the creator of Waypoint User Research. 


I specialize in Lean UX, Agile UX, and 0-1 product management, leveraging qualitative and quantitative insights to drive strategy, craft user-centered experiences, and collaborate with development teams.
 

I bring six years of UX research experience and over a decade in educational technology, learning solutions, video games, and simulations to your project.

Is Your Design Backed by Research?

Many companies invest in simulations and training tools but struggle to make them both engaging and effective. The biggest challenges include:

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  • Lack of User Insights – Without research, it’s unclear how users interact, learn, and engage.

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  • Ineffective Learning Outcomes – Poor UX design weakens retention, decision-making, and skill development.

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  • Unproven ROI – Without data-driven validation, it’s hard to measure impact and justify investment.

I'm here to help.

I help teams bridge these gaps with user experience analysis and research-driven design for immersive learning.

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